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Pitching Journalists with Proven Tactics in 2025

October 24, 2025 • Ekalavya Hansaj

In 2025, the fight for earned media has shifted under the weight of staff cuts, AI-driven newsrooms, and shrinking attention spans. Journalists—over 64% of whom…

Media Industry Reports: Trends, PR Performance & Analytics

Comprehensive Global Audience Analytics Trends From 2025

April 7, 2025 • Ekalavya Hansaj

The global audience analytics market itself is growing robustly, reflecting this rising demand for data-driven insights. In 2025, the market is estimated to be around $6–6.6 billion, up…

GuidesMedia Industry Reports: Trends, PR Performance & Analytics